Ashlei Elise

Mason

Snapshot Overview:

I am a detail-oriented marketing professional with 10+ years of marketing and sales operations experience, specializing in both B2B and B2C environments. I have developed a proficiency in Hubspot and Salesforce with a track record of building reports and dashboards. Within my career I have showcased strength in project management and timeline management, with a data-driven problem-solving ability to make structured recommendations to stakeholders, ownership groups and key decision makers.

I am experienced in content marketing with a strong portfolio of published work and have developed a working relationship with companies such as Marvel, Nickelodeon, Disney and LucasFilms, OT Sports, the US Army and more.

Currently, I am seeking a challenging role to leverage my expertise in content marketing and strong project management skills in a dynamic virtual work environment. I thrive in a fast-paced and dynamic environment that empowers me to grow professionally. It is important for me to join a company culture that embraces a growth mindset, fosters bold ideas and maintains an ethical results-oriented environment. Outside of work you can find me lost in a book, with my puppy or traveling the world.

**Open to remote work and/or relocation; based on role, company culture and alignment.

Digital Resume

  • Houston Astros - Fayetteville Woodpeckers.

    Fayetteville, NC

    • Developed quantitative metrics, standard operating systems, and implemented marketing strategies for Minor League Baseball Single-A Affiliate. Executed digital marketing campaigns, analyzed data, and led grassroots and philanthropic non-profit efforts.

    • Collaborated with cross-functional teams including sales, retail, sponsorship, community relations, live sports production, as well as MLB/MiLB and Houston Astros headquarters to drive branding and sales success.

    • Launched multi-million dollar identities, community initiatives, and professional sports player brands, while also positively impacting and leveraging the affiliate brand, retail products, and game-day sales.

  • Solo traveled the world.

  • Varsity Campus

    Remote / Chicago, IL

    • Led a team of regional and onsite managers in a startup company from 75 to 125 employees; 6 direct reports.

    • Managed annual budgets, KPIs, and coordinated CRM systems & company calendars across multi-million-dollar assets & pending acquisitions. Utilized Salesforce for CRM management, including building reports and dashboards, and collaborated with Salesforce administrators to streamline data management.

    • Served as a national and regional panelist speaker on marketing and sales expertise, industry trends, and diversity, equity, and inclusion.

  • Landmark Properties

    Remote / Athens, GA

    • Consistently achieved annual revenue growth of 4-8% through strategic sales initiatives.

    • Developed and delivered training programs for internal retention efforts and external recruitment.

  • Campus Crest.

    Pullman, WA. / Charlotte, NC.

    • Created marketing collateral, executed email marketing campaigns, and managed social media content.

    • Developed and delivered training programs for internal retention efforts and external recruitment.

Portfolio & Published Work

Portfolio & Published Work

Social & Digital

Branding & Design

Photo & Video

Skills & Additional Experience

Software.

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere). Canva. MS Office Suite (Word, Excel, PowerPoint). Google Cloud (Sheets, Ads, Analytics, Classroom) CRM. Salesforce. Hubspot. Tricastor. Slack. Asana. Monday.com. Teams. Basecamp. Bit.ly. Expensify. Survey Software. Power BI.

Hard Skills.

Program Development. Budget Management. Website Development (Squarespace, Wordpress, Forge). Email Marketing Campaign Management. Sponsorship Activation. Fundraising. Event Planning. Retail. Retail Marketing. Payroll and HR. Market Analysis. Property Management. Business Development.

Soft Skills.

Customer retention. Public speaking. Panel speaker. Mentorship. Volunteer. Training and Growth development. Leadership (small teams of 6 up to 125 employees). Recruitment. Attention to detail. Creative strategies. Entrepreneurship. Adaptability. Global ownership development.

Marketing.

Social Media Platforms (Meta - Facebook, Instagram, Tiktok, Youtube). Digital Advertisements. Radio. Livestream Broadcast. Press Release. Copywriting. Guerilla and Grassroot Marketing. SEO. SEM. Paid digital advertisement. Brand partnerships.

Creatives.

Content calendar. Content creation. Video and Shoot production (director, producer, editor). Photography. Graphic Design. Product Design. Print and Digital collateral. Blog. Digital strategy.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

―Marianne Williamson